When companies unfairly use Net Promoter Score to rate employees, consumers should game the system

When companies unfairly use Net Promoter Score to rate employees, consumers should game the system

We’ve all experienced it. Companies begging for 9’s and 10’s on the Net Promoter Score survey, and then punishing employees who don’t get perfect scores when it’s the company that’s at fault. I don’t just sit and take stuff like this. So today, I recommend a way to boost the employees and hold the company…

What would you call SpaceX Starship’s “rapid unscheduled disassembly?”

What would you call SpaceX Starship’s “rapid unscheduled disassembly?”

SpaceX test-launched the world’s largest rocket, Starship, yesterday. The rocket company defined success ahead of this test as getting off the launchpad, which the rocket did. Four minutes later it . . . well, here’s a snapshot: SpaceX called it a “rapid unscheduled disassembly.” Too tempting I know an invitation when I see one. Twitter…

Ask Dr. Wobs: How do you get people to read to the bottom?
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Ask Dr. Wobs: How do you get people to read to the bottom?

I recently received this query from a loyal reader: In an era where merit is accorded on the basis of social media ‘likes’ and increasing numbers of TLTR [too longer to read] messages I would like to (read) your comments on how to get the audience to ‘read to the bottom.’ Good question. Is “read…

Slideware

Slideware

I’m currently writing some serious business content for a company that has many, many PowerPoint presentations about its ideas. I want to be clear here. This is not a complaint. The ideas are good. The slides are good. And I am certain that the people delivering the presentations were effective in persuading their audiences about…

Southwest Airlines apology: poor, late, and insensitive

Southwest Airlines apology: poor, late, and insensitive

Thousands of travelers with Southwest Airlines reservations are stranded and unable to get where they are going (or to return home). While weather delays initially caused this problem, Southwest’s own inadequate systems made recovery slow and infuriating. It took many days for the company to finally position itself to make things right. Let’s take a…