Antipodes Pride’s pusillanimous, passive, pointless police press release
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Antipodes Pride’s pusillanimous, passive, pointless police press release

The Auckland, New Zealand police and Auckland Pride, an LGBTQ support organization, were unable to come to an agreement about police marching in the Pride parade. They did, however, produce one of the most oblique, passive, and ultimately pointless media releases ever posted. This is what happens when you’re not sure what to say, but…

Columbia Gas PR fail: Don’t brag about accomplishments while your customers freeze
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Columbia Gas PR fail: Don’t brag about accomplishments while your customers freeze

Columbia Gas workers made a mistake that led to dozens of injuries, one death, and more than 60 house fires and explosions in communities north of Boston. Then the utility shut off service to over 7,000 homes. Now, while many of those homes are still taking cold showers and freezing, it has issued a press…

At Google, a Sundar Pichai apology for sexual harassment stands out
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At Google, a Sundar Pichai apology for sexual harassment stands out

The New York Times described several instances of sexual harassment by senior executives at Google. Now Google staff are protesting. Google’s CEO, Sundar Pichai, sent an internal email about the company’s policy, and it stands out for its directness. In the wake of so many harassment allegations in the #MeToo era, it’s clear that there’s…

The perfect length for promotional video and other delusions from CONCURED
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The perfect length for promotional video and other delusions from CONCURED

According to CONCURED, an artificial intelligence platform, the perfect length for promotional video is 3 minutes and 54 seconds. This may be the silliest “fact” I’ve read this month. CONCURED, which calls itself “The world’s first AI-powered Content Strategy Platform,” issued a press release about its new insights. Here’s the whole thing: Artificial Intelligence Names…

Google’s arrogance on display: burying the lede about its Google+ vulnerability and shutdown
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Google’s arrogance on display: burying the lede about its Google+ vulnerability and shutdown

Google announced it would shut down its social network Google+ yesterday after revealing that it had given outside developers access to private data. At least that’s how the media is describing it. Google’s own statement just buries the news amid a whole bunch of other announcements, like a radioactive pellet in a big bag of…

A sexist Mass TLC attempts to recover
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A sexist Mass TLC attempts to recover

The Massachusetts Technology Leadership Council (Mass TLC), a Boston-area trade group, annually presents awards to local leaders for Best CEO, Best CMO, and the like. All of this year’s nominees were men. After some local tech luminaries called them out on it, they re-opened the process and asks for women nominees. Now they have to…

An analysis of Twitter’s screwup (with comments from Melissa Agnes)
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An analysis of Twitter’s screwup (with comments from Melissa Agnes)

Twitter screwed up and wrote everybody’s passwords to a file in plaintext. Then (of course) they apologized. Can we do better with these apologies? And what’s the fallout from this incident? Here’s an analysis and a conversation with Crisis Communication expert Melissa Agnes, author of Crisis Ready. This is getting routine. And that’s the problem. At…

Starbucks’ ambivalent apology for calling the Philadelphia police on two black guys
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Starbucks’ ambivalent apology for calling the Philadelphia police on two black guys

After police removed two black men from a Starbucks in Philadelphia in handcuffs, the Starbucks CEO has apologized. A lot of you wanted me to analyze this: half thought the apology was excellent, the other half terrible. So let’s take the thing apart and see why it’s so controversial. First, what happened in Philadelphia? The…

Syracuse University Police are ready to protect you from something they can’t tell you about
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Syracuse University Police are ready to protect you from something they can’t tell you about

The chief law enforcement officer at Syracuse University sent an email to everyone to tell them not to be afraid. This obscured the real purpose of the email, which was to cover his ass while not saying anything at all. Here’s the email that my friend got. I’ll highlight the weasel words and passive voice…