The Iron Imperative

Treat the reader’s time as more valuable than your own

Bio

I’ve been a professional writer since 1982. I’ve coauthored three books on business strategy, including Groundswell, which was a bestseller. And I’m passionate about clear, brief, fascinating communication.

For 20 years at Forrester Research, I wrote and edited reports on the future of technology. I learned to do kick­ass analysis of business strategy, then taught others to do so. In my last five years there, as Senior Vice President, Idea Development, I identified, developed, and promoted Forrester’s most powerful and influential ideas. I gave hundreds of speeches around the world, got quoted in every news source you can name, and gave strategy advice to countless clients from the world’s largest companies and tech vendors. I also created Technographics, the segmentation that launched Forrester’s highly successful consumer survey business.

I am also the CEO of wellnesscampaign.org, a non­-profit organization dedicated to the pursuit of wellness through changing habits. I like recreational biking and cracking wise in front of audiences. I am married with two children and I live in Arlington, Massachusetts.

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